What is The No.1 Skincare Item in Japanese Cosmetic Market?
What type of skincare product represents the highest percentage of the sales in the Japanese cosmetics market? What is the item which 90% of Japanese women use every day morning an […]
Beauty secret- Cleansing and Washing Make Japanese Skin -Part.2
In the previous article, we talked about how important a “Cleansing” was. Today, we would like to talk about “Washing”. We do “Washing” in the morning and night. Please cons […]
Beauty Secret- Cleansing and Washing Make Japanese Skin
What is the most important process with your skincare? In another word, what makes your skin the most beautiful? Is it Serum? Cream? Mask? No. In Japan, women think cleansing and w […]
“Cica” Concept as A New Skincare Way for MASKNE
COVID-19 pandemic has extremely influenced people’s lifestyle. Our daily habit has been changed, furthermore the popular skincare products and skin concerns of consumers have been […]
Brilliant Experiences for Beauty World Middle East Exhibition
In recent years, East Asian cosmetics have been improving their fanbase not only in Asia but also in a lot of Western countries. One of the leaders is K-Beauty, however Made-in-Jap […]
How Do You Source Safe, Transparent and Sustainable Skincare Cosmetics?
Now, we are in the 2nd or 3rd wave of COVID-19 pandemic. From the beginning of 2020, we have been facing how we can overcome with COVID-19. Then, we found out our sense of value ha […]
Trustworthy of Japanese Skincare Quality
Due to the big impact of Covid-19 spreading, demands for secure and safe products are accelerating furthermore. In terms of cosmetics industry, it is definitely equal as well. Reli […]
Clean, That’s J-Beauty
Clean Beauty is currently the most crucial words in the global cosmetics industry. Consumers have the right to demand the safe and sustainable products without any harmful ingredie […]
What is “J-Beauty” ?
What is the Definition of Beautiful Skin in Japan? In Japan, there are numerous words which can describe beautiful skin: Moisturised, Glowing, Smoothness and many more. For example […]
“Snow Rose” Our Unique Japanese Rose Extract
With the recent skincare trend, consumers prioritise cosmetic products which are natural, transparent, and clean. Evidence to prove and guarantee these qualities and benefits to th […]