WeCOSMOPROF International is the digital event of Cosmoprof International, organized by Cosmoprof Asia ltd, a joint venture between BolognaFiere and Informa Markets. It was held from June 7 to 18, 2021. 698 companies from 40 countries and over 20,000 participants from Asia, Europe, the US, Australia, the Middle East, Africa and Oceania attended the event. It had a matching program called Cosmoprof My Match, and generated more than 52,200 requested for meetings.
This is the first time we join Cosmoprof event. Due to COVID-19, the first experience was an online event. From Japan, there were 12 companies to take part in the event. The Country Pavilion is made up of 13 countries, including Korea, Brazil, China, France, Greece, Hungary, Ireland, Italy, Lithuania, Poland, Spain, Switzerland and the United Kingdom. We could see the different character of cosmetics by the countries.
Looking all through the Event, the most outstanding market shift is “Clean Beauty”. The pandemic is fast-tracking sustainability awareness. When we visited the exhibit rooms, we saw the awareness of the industry not only in the finished product but also in the supply chain. During the event, we could find a solid formula without water, full wooden make-up pencils, products from sustainable agriculture and recycled or recyclable applicators, for example. The consumer is now aware that a cosmetic made by a natural plant ingredient is not enough. They are conscious with the choice of a cosmetic with the origin of the natural plants, extractions and supply methods, wastes and emissions from the manufacturing process. We think the world is moving in a similar direction.
Finally, for us, we exhibited our own “Snow Rose” formula. As a natural skincare made in Japan, we could have many visitors and showed our profile in the industry. Our Snow Rose Extract is derived from a rose grown up and cultivated in the snowy Northern Japan. It is a by-product of the rose water during an extraction process. We have found an efficacy of anti-photoaging with this extract. Then, as a skincare manufacturer, we developed “Snow Rose” skincare formula with this extract as a radiant skin. If you want to know more about this product, please contact us.
We are all pleased to join WeCOSMOPROF International, even it was online event. We could meet various people from various countries. We hope that we can meet physically at Cosmoprof International next year.
If you want to know more about ” Snow Rose Skincare” formula exhibited at the event, please contact us.
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