Visiting Make Up Los Angeles – Leading exhibition for a cosmetic brand

We joined Make Up Los Angeles again. Make Up Los Angeles is held in Los Angeles on February 14 to 15, 2024. It is a B to B exhibition for a cosmetic brand. Exhibitors are contract manufacture of skincare or make up, and packaging solution. Over 140 exhibitors were at the trade show and providing a new idea for a formula and packaging. Visitors were who were looking for a contract manufacturer and packaging company. It is a place to meet with a partner for exhibitors and visitors. Compared with the other beauty trade show, Make Up Los Angeles is smaller one, but ideal for matching place. The trade show consists of 2 sections, the one is packaging zone. You can source a packaging for your idea of a new product. The other section is a contract manufacturer zone. You can find a manufacture who can develop a full customized formula for you, or a private label. As an overall impression, there were a lot of clean beauty formula and recyclable or something sustainable packaging solution, we found. We would like to present a few topics we saw at the trade show.

1. Waterless Beauty
Most beauty products, from skin care products such as cleansers, serums, and lotions to hair care products such as shampoos, conditioners, and cosmetics, are made with water as a major ingredient. The world’s consumption of water is increasing every year as the population grows. Recently, however, as part of a more sustainable movement, there has been a growing need for products with reduced water consumption in the manufacturing process and raw materials. At the show, we found a box with skincare tablets. The single-dose tablets span hand soap, facial exfoliator, facial cleanser and an anti-acne product containing water-activated active ingredients.

2. Trend Ingredient
Through the show, we saw a lot of products which labeled a name of the ingredient, such as Retinol, Panthenol, Peptide, and so on. It seemed that there were no significant new trends. The most appealing ingredient is Ceramide this time. We have joined a Workshop presented by Croda. The title is “INTRODUCTION TO DERMA-COSMETICS: UNDERSTANDING THE FUSION OF DERMATOLOGY AND COSMETICS.” They introduced Ceramide is a hero ingredient and an increace use in cosmetics. In the like hyaluronic acid, retinol, peptide or Vitamin C, ceramide is trusted ingredients sought after consumers for their recognized performance. Croda said +176% of cosmetic product launches containing ceramide since 2018. Ceramide is not new ingredient, but we may discover or reconsider ceramide.

3. Skincare Stick
Stick format cosmetic is also appealing at this show. There is stick skincare and also hybrid stick with skincare and make-up. Schwan Cosmetics, the German manufacturer launches the Glowy Blur Stick which combines the benefits of a color cosmetic with advanced active skincare formulations, at the show. The Korean manufactured introduced skincare sticks such as “under eye cooling stick” and “oil serum stick.” Also, make up stick can be seen at the other Korean booth. Stick format cosmetic is to increase of demand due to its function and easy-to handle, easy to use. Manufactures who can make a stick format cosmetic are limited due to the technology.

If you are interested in making a skincare stick cosmetic, you can contact us.

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