MakeUp in Los Angeles is a B2B exhibition focused on the skincare and makeup sectors, held in Los Angeles, USA. Suppliers across the cosmetics value chain—including ingredient manufacturers, formulation developers, cosmetic OEM/ODM companies, and packaging providers—exhibit at the show. A wide range of visitors such as brand owners, indie brands, distributors, and makeup artists gather to explore the latest technologies, formulations, ingredients, and packaging solutions. In 2026, the event welcomed 5,470 visitors, an 11% increase compared to the previous edition.
Facelabo exhibited at the show for the first time during the two-day event held on March 4–5, 2026.
The theme of our booth was “Power your products with Tea Shield® barrier formulations.”
Our exhibition focused on skincare formulation proposals featuring Tea Shield®, our proprietary ingredient designed to support the skin barrier while aligning with sustainability.
We also introduced skincare formulations containing Snow Rose® extract, another proprietary ingredient derived from Alba roses cultivated in Hokkaido, Japan.
In addition, we presented beauty supplement concepts from the Green Tea Series, featuring trending ingredients such as green tea and matcha. We were able to showcase proposals across a wide range of categories—from skincare to inner beauty.
One of the products that received particularly strong attention was the Tea Shield® Barrier Powder Balm.
Many visitors commented that “the texture is amazing” and “the transformation from balm to powder feels very unique.” These reactions highlighted the strong interest in the product’s innovative formulation and sensory experience. Tea Shield® itself also received positive feedback, particularly regarding its ingredient story and functional potential.
Throughout the exhibition, we received many favorable comments on the high level of Japanese technology and quality, and Facelabo’s capabilities as a Japanese cosmetic OEM with strong formulation development expertise were well regarded.
For us, this first exhibition proved to be a valuable opportunity to meet new partners and gain meaningful insights.
Finally, we would like to express our sincere gratitude to everyone who visited our booth. Through these conversations, we were encouraged by the positive response to skincare formulations powered by our proprietary ingredients. Facelabo will continue to refine our technologies and deliver valuable formulation proposals to our partners.
If you are interested in the Tea Shield® skincare formulations, Snow Rose® extract formulations, or beauty supplement concepts presented at the exhibition, or if you would like to request samples, please feel free to contact us.