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<\/h1>\n<\/h1>\nSerum is the most crucial item in skincare routine, as its high functionality and direct solution for skin concerns. We could say there are significant global needs against dry skin, aging factors such as wrinkles, pigmentations and so on. Different from Toner or Cream, its texture depends on each brand\u2019s concept because there is no definition in regards to format as Serum. Therefore, it offers various choices for consumers to choose the best texture on their favours. Looking to the trend in a couple of years, there are three types in Serum category. Essence, Serum and Ampule. Essence is used as an additional item for basic hydrating or nourishing purpose. Texture tends to light and watery in general. Serum is specialised in functional treatment for skin concern. It seems to have a concept working for skin-cell function. In addition, Ampule type is getting attention a lot. Highlight on functional ingredients and \u201csingle-shot use\u201d for freshness are the features. Its texture tends to rich and high-viscosity. You can find lots of products filled in dropper glass bottles.<\/p>\n
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Looking to the trend of Serums in accordance with the transition of popular products in this decade, and the latest ranking on cosmetics online-review site in Japan, international brand\u2019s products set their stable position such as Lancome, Kiehl\u2019s and Estee Lauder as well as global market.
\nWhen it comes to Japanese brand, DECORTE (KOSE) has the one of long-selling Serum which has booster function by Liposome capsule-technology for promoting penetration. HAKU (SHISEIDO) has been keeping consistent popularity among the \u201cwhitening\u201d followers, coupled with its unique texture similar to rich cream. Currently, serums focused on balanced and healthy skin are in the spotlight because of high demand for sensitive skin (Covid-19 is also one of the triggers). AYURA( Ain pharmacies) and ULTIMUNE (SHISEIDO) are the representative products in this category. Both of them have milky and mild texture.<\/p>\n
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As we mentioned, Serum can produce various patterns for function, format and texture. Therefore, your brand policy would be revealed on the developing of Serum. To express the concept clearly to your customers, we figure there are three points when we create Serum formulation with our clients together.<\/p>\n
\u25c6Texture<\/p>\n
As there is no determinate definition of Serum format, your goal image is the most important. What is the bulk colour? How much viscosity is appropriate? What kind of sense does it need at the beginning of applying? Mat or dewy feeling after applied? In Japanese market, mostly there are two types of appearance. Liquid type which is transparent or untransparent, and milky emulsion type.<\/p>\n
\u25c6Function<\/p>\n
Hydration, nourishing, brightening, anti-wrinkles\u2026.. Formulators select relevant ingredients and create ideal sense of preparation.<\/p>\n
\u25c6Ingredient<\/p>\n
The choice of ingredients is the key in order to meet your customer\u2019s demands. However, using functional ingredients affects stability and safety of formulation sometimes (vitamin C, E, retinol or plant extract are the examples). In such a case, formulators would adjust a balance of amount of active ingredients.<\/p>\n
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Formula and bulk should be condensed with what you want to claim on your advertisement so that consumers can feel the benefits and effects through your products.<\/p>\n
Are you interested in creating Serum products made by cosmetic manufacturer in Japan? Get in touch with us, a wide range of skincare products are available here!<\/p>\n